〈英文〉 Overconfidence traps lurks everywhere, often where you least expect them. One of my favorite examples is the golf course pro shop. If you’ve been in one lately, you’ll know that the shops often provide a small putting green where customers can try out new putters. But these greens, it turns out, are less about the putter than they are about the one doing the putting; the greens are actually secret confidence builders that can induce people to buy more expensive clubs than they otherwise might.。
¶ Brand name Plavix costs about $205 for a 30-day supply. The generic, now that it’s available, costs about $13. But consumers were stuck paying the higher price for far longer than they otherwise might have.
¶ That’s because in 2006, Bristol-Myers Squibb paid the generic drug maker Apotex to delay bringing the generic to market for five years. Without competition, Bristol-Myers Squibb was able to keep making $3.4 billion a year in sales on the brand name drag.